Stories Meant To Be Felt
A meaningful campaign to invite people to donate Braille books for blind children. We created posters in Braille and took them to schools were these kids could feel the stories we all read.
Caja Mágica Foundation: "Let their hands feel the stories you read" Help us donating books in braille for kids
Idea
In Venezuela there are few reading options for blind people, because it’s very hard to find books in Braille. Along with Caja Mágica Foundation, who is dedicated to the caring of children of low income, we decided to motivate and inspire people to donate these special books, promoting lecture in blind kids.
We created posters with classic stories translated to Braille technique and then took them to libraries with a message motivating donation. But we also wanted to go further and we took these posters to special schools were these kids study, so they could feel and know the stories we once read.
Client: Caja Mágica
Agency: Leo Burnett
Crafter / Art Director: Hansel Gonzalez
Retoucher: Happy Finish
Client: Griffith College
Agency: Atomic
Art Director: Hansel Gonzalez
Cameraman & Video Editor: Andy Sherman
Photographer: Kieran O'Donoghue
Retoucher: Tank
Art Director: Hansel Gonzalez
ESPAÑOL/SPANISH:
Érase una vez un sueño hecho realidad... Hace 3 años vine a vivir a Gran Canaria y en seguida me sentí como en casa. Me enamoré de su gente y sus paisajes, así como de su fiesta más internacional, el Carnaval de Las Palmas de Gran Canaria. 🎭
Desde entonces comencé a soñar con ver las calles de la capital de Gran Canaria vestidas con mi cartel. Muchos dicen que a la tercera va la vencida y otros que llamándome Hansel no podía ser de otra forma. 😊 Sea como sea, para mi es un privilegio ser el diseñador del cartel de uno de los carnavales más importantes del mundo.
Como diría Peter Pan 🧚🏻♀️ “los sueños se hacen realidad si los deseamos lo suficiente”. Ni colorín ni colorado, este cuento no se ha acabado, en unos meses dará comienzo el Carnaval de Las Palmas de Gran Canaria 2020 “Érase una vez…” Espero que disfruten de este cartel tanto como yo disfruté haciéndolo, está lleno de cariño, ese cariño que he recibido de los grancanarios desde que vine a vivir a esta ciudad de cuento.
Gracias, gracias y gracias.
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Desde que conocí la alegoría del Carnaval de Las Palmas de Gran Canaria 2020, “Érase una vez…”, supe que el cartel tenía que estar realizado en papel, el material del que están hechos los cuentos. 📖
Precisamente de un cuento es de donde nace esa explosión de color y alegría que será el próximo carnaval de la ciudad capitalina, en el que los ciudadanos se vestirán de personajes de cuento. Por ello en la carroza están la reina disfrazada de hada 🧚🏻♀ , el drag queen disfrazado de pirata 🏴☠, una sirena 🧜♀ que ha encontrado a la Sardina bajo el mar y un mago 🧙🏻♂ que da toda la magia a esa carroza que representa el gran castillo 🏰 de cuento en el que se convertirá la ciudad de Las Palmas de Gran Canaria a partir del 7 de febrero de 2020.
También salen de esa explosión elementos de cuento como la llave con la que liberan los ratones a Cenicienta, el barco del Capitán Garfio, la pirueta de Hansel y Gretel, la lámpara de Aladín, la manzana de Blancanieves, el espejo de Alicia, el copo de nieve de Frozen y el escudo de todos esos caballeros de cuento, que además, hace un guiño a las murgas a través del monumento ‘Exordio el Tritón’.
El cuento tan solo incluye el nombre de la alegoría “Érase una vez...” porque el Carnaval de Las Palmas de Gran Canaria 2020 aún está por escribirse…
Client: Leinster Rugby
Agency: Atomic
Digital Retoucher / Graphic Designer / Art Director: Hansel Gonzalez
Client: Jamson Whiskey
Agency: The Public House
Digital Retoucher / Graphic Designer / Art Director:
Hansel Gonzalez
Client: Irish Greyhound Board
Agency: Atomic
Illustrator / Art Director: Hansel Gonzalez
Illustration: Mikhail Vyrtev (Russia)
Art Direction: Hansel Gonzalez
Irish fans are well known by their outstanding supporting to their football national team, so they will follow them even in the worst escenarios, making it very hard to their rivals bacause behind every Irish football player are thousands and thousands of supporting chants.
Client: Leinster Rugby
Agency: Atomic
Art Director: Hansel Gonzalez
The Irish Greyhound Board are once again inviting guests to join them for a night of hospitality, food and entertainment this summer. We launched the IGB Summer Campaign encouraging group parties to “Unleash the Good Times” at the dogs. The radio ads feature two voiceovers taking their frustrations out on their rivals, the office hotshot “Vicky” and the notorious teammate “Trevor” before resolving to book a group night at the dogs before their nemesis beats them to it.
Two forty second radio ads were produced, with two accompanying illustrations of Vicky and Trevor to run on social channels, promoting the group packages for race meetings at greyhound stadiums nationwide.
Client: Irish Greyhound Board
Agency: Atomic
Illustrator / Graphic Designer / Art Director: Hansel Gonzalez
Client: New Balance
Agency: Atomic
Art Director / Digital Retocuher : Hansel Gonzalez
Copywriter: Thanh Ngo
Art Director / Digital Retoucher: Hansel Gonzalez
Retoucher: Josh Dykgraaf
Art Director: Hansel Gonzalez
Outstanding America
Representing Venezuela, this cover took part in the local contest of Book Wave Festival in Rio 2013
Client: Book Wave Festival In Rio
Crafter / Art Director: Hansel Gonzalez
Copywriter: Thanh Ngo
Client: Ogilby & Mother
Digital Retoucher / Graphic Designer / Art Director:
Hansel Gonzalez
Skateboard becomes art
Leo Burnett Venezuela proposed a challenge to illustrators, designers and artists to take skateboards and give them a new life under a special theme: the icons of our company. Everyone could choose how to recreate the green apple, Leo's Alpha 245 pencil, eyeglasses and stars.
I created my own vision of the office with details that everyone could identify: the late hours, Cannes Festival, iMac's, etc. The illustration is about to enter in this amazing place of possibilities and hard work to reach out for our most important symbol: the stars. A burnetter translating feeling's into items that all Burnetter's could understand.
A journey of self discovery in the great inner world of Burnett.
Client: Leo Burnett
Illustrator / Art Director: Hansel Gonzalez
Extract from the introduction by the author Larry Snyder:
In 2017, at the start of my sabbatical from Lehigh University, Opex Partner Ganesh Ramakrishna suggested that I pose a puzzle each week for Opexers (that is, OpexAnalytics employees) to solve in their off-hours. The idea was to come up withpuzzles that make “light” use of math, operations research (OR), probability, logic,computing—any of the quantitative tools that Opexers come equipped with. And thepuzzles should be fun: They should feel like an exciting challenge, not like a job.
Extract from Larry’s acknowledgements:
Hansel González produced all of the illustrations for this book, as well the layout and graphic design, on a very short timeline. His sense of humor and his design style give this book half of its character. I am grateful to him for imbuing the words and math in the puzzles with a stunning visual dimension. His work is on display at www.hanzmade.net.
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You can order the book on Amazon here
Online resources here
Made for Opex Analytics: They partner with businesses to solve complex problems with a potent combination of human and artificial intelligence.
Special thanks to Larry, Lindsay and the entire Opex team for all the help, passion, trust and hard work.
Client: Open Analytics
Illustrator / Graphic Designer / Art Director: Hansel Gonzalez
Reading Takes You In An Adventure
I wanted to promote reading in my thesis project “Between Words”. With a intensive papercut work i recreated the felling of submerging in classic tales such as:
Twenty Thousand Leagues Under The Sea,
Tales Of Edgar Allan Poe, and
War Of The Worlds.
Crafter / Graphic Designer / Art Director: Hansel Gonzalez
Client: Notitarde Newspaper
Agency: Leo Burnett
Crafter / Art Director: Hansel Gonzalez
Client: Advertising Age
Illustrator / Graphic Designer / Art Director: Hansel Gonzalez
Illustrator / Art Director: Hansel Gonzalez
Client: Advertising Age
Crafter / Digital Retoucher / Graphic Designer / Art Director: Hansel Gonzalez
Crafter: Hansel Gonzalez
12 Looks On Magic
Foundation:
We have a dream that leads to the welfare of many children. Thanks to the support of our sponsors and great persons full of magic and love for others, we have achieved that thousands of children who come to Caracas can find in our Ronald McDonald House, a home to regain their health, to sleep, to eat and to follow their medical treatment accompanied by their families, in a comfortably and safely way. Learn more about us, we want you to continue being part of this beautiful cause.
Project:
We know that artists make magic so this year we invite you to use it to help the little ones. We make a unique calendar based on a special event where we convened several illustrators and venezuelans designers to know a child of Ronald McDonald House, spend a day with him and then transmit their magic. Each month is devoted to a portrait that reflects the inner world of a child inspired with the stroke of an artist. An double inspiration that shows the value of hope.
Client: McDonalds (Ronald McDonald House Charities)
Agency: Leo Burnett
Illustrator / Graphic Designer / Art Director: Hansel Gonzalez
I was invited to the new "Playing Arts: Special Edition" contest to illustrate Ace of Clubs.
So I came up with this idea inspired by the three nice and famous monkeys that people use in whatsapp as emojis (Mizaru, Kikazaru and Iwarazu) and the CMYK diagram. Everything starts with the definition of "Clubs" which is (or was) an "old weapon" and I thought: "what could be the most powerful weapon of humans?" well, there could be loads of correct or better answers, but in my personal point of view, is wisdom, which these monkeys are originally based on (basically).
Illustrator / Graphic Designer / Art Director: Hansel Gonzalez
Client: Kellogg’s
Agency: Leo Burnett
Crafter / Graphic Designer / Art Director: Hansel Gonzalez
Copywriter: María Fernanda
Client: ICAD
Graphic Designer / Art Director: Hansel Gonzalez
Copywriter: Jack Walsh
Client: Teror City Council (Spain)
Agency: La Escalera de Fumío
Illustrator/Graphic Designer/Art Director:
Hansel Gonzalez
Venezuelan Idioms:
Orange: (Meaning) When somebody is stingy.
Blue: (Similar to) Barking dogs never bite.
Light Green: (Similar to) When the going gets tough, the tough get going.
Turquoise: (Similar to) There's no substitute for experience.
Green: (Similar to) Who leans against a good tree, good shade will blanket
Yellow: (Similar to) Even the best hunter lets the hare go.
Raspberry: (Similar to) A bird in the hand is worth two in the bush.
Illustrator / Graphic Designer / Art Director: Hansel Gonzalez
Client: Open Analytics
Illustrator/Graphic Designer/Art Director: Hansel Gonzalez
Illustrator / Art Director: Hansel Gonzalez