Venezuela is going thru a deep political, social and economical crisis. As a consequence there’s a huge talent runaway. Many people are starting a new life as immigrants and the Venezuelans that have stayed are left feel weary and overwhelmed with bad news. Venezuelans received millions of bad messages everyday and it’s hard to find something positive in the news, conversations and even social media sharing. In this context, we decided to contribute to a positive hopeful feeling with a small gift. What if we create something to refresh what people are sharing and speaking about?
We created an ABC for Venezuela, but a very positive one! Giving each letter an important meaning to remind us what we can accomplish if we return to what matter most: our values.
Como sabemos, Venezuela está pasando por una de las peores crisis que ha conocido. La brutal fuga de talentos y personas que emigran a empezar una nueva vida ha separado a amigos y familiares, haciendo que los venezolanos que se queden se sientan agotados y deprimidos con tantas malas noticias. Todos los días estamos acostumbrados a recibir mensajes negativos y hasta nuestras conversaciones o lo que compartimos en las redes sociales no es más que un desahogo de cosas malas.
En este contexto, queremos hacer algo distinto. Un pequeño pero significativo regalo que nos dé esperanzas y un mensaje positivo.
Aquí les regalamos un ABC por Venezuela, uno lleno optimismo! Porque cada letra viene con un significado de lo que deseamos para Venezuela: que vuelvan a reinar nuestros verdaderos valores.
Orange: (Meaning) When somebody is stingy.
Blue: (Similar to) Barking dogs never bite.
Red-Violet: (Meaning) When somebody is weak
Light Green: (Similar to) When the going gets tough, the tough get going.
Turquoise: (Similar to) There's no substitute for experience.
Green: (Similar to) Who leans against a good tree, good shade will blanket
Yellow: (Similar to) Even the best hunter lets the hare go.
Raspberry: (Similar to) A bird in the hand is worth two in the bush.
Skateboard becomes art
Leo Burnett Venezuela proposed a challenge to illustrators, designers and artists to take skateboards and give them a new life under a special theme: the icons of our company. Everyone could choose how to recreate the green apple, Leo's Alpha 245 pencil, eyeglasses and stars.
I created my own vision of the office with details that everyone could identify: the late hours, Cannes Festival, iMac's, etc. The illustration is about to enter in this amazing place of possibilities and hard work to reach out for our most important symbol: the stars. A burnetter translating feeling's into items that all Burnetter's could understand.
A journey of self discovery in the great inner world of Burnett.
12 Looks On Magic
We have a dream that leads to the welfare of many children. Thanks to the support of our sponsors and great persons full of magic and love for others, we have achieved that thousands of children who come to Caracas can find in our Ronald McDonald House, a home to regain their health, to sleep, to eat and to follow their medical treatment accompanied by their families, in a comfortably and safely way. Learn more about us, we want you to continue being part of this beautiful cause.
We know that artists make magic so this year we invite you to use it to help the little ones. We make a unique calendar based on a special event where we convened several illustrators and venezuelans designers to know a child of Ronald McDonald House, spend a day with him and then transmit their magic. Each month is devoted to a portrait that reflects the inner world of a child inspired with the stroke of an artist. An double inspiration that shows the value of hope.
Stories Meant To Be Felt
A meaningful campaign to invite people to donate Braille books for blind children. We created posters in Braille and took them to schools were these kids could feel the stories we all read.
Caja Mágica Foundation: "Let their hands feel the stories you read" Help us donating books in braille for kids
In Venezuela there are few reading options for blind people, because it’s very hard to find books in Braille. Along with Caja Mágica Foundation, who is dedicated to the caring of children of low income, we decided to motivate and inspire people to donate these special books, promoting lecture in blind kids.
We created posters with classic stories translated to Braille technique and then took them to libraries with a message motivating donation. But we also wanted to go further and we took these posters to special schools were these kids study, so they could feel and know the stories we once read.
Representing Venezuela, this cover took part in the local contest of Book Wave Festival in Rio 2013
Reading Takes You In An Adventure
I wanted to promote reading in my thesis project “Between Words”. With a intensive papercut work i recreated the felling of submerging in classic tales such as:
Twenty Thousand Leagues Under The Sea,
Tales Of Edgar Allan Poe, and
War Of The Worlds.
2007 - 2014