Extract from the introduction by the author Larry Snyder:
In 2017, at the start of my sabbatical from Lehigh University, Opex Partner Ganesh Ramakrishna suggested that I pose a puzzle each week for Opexers (that is, OpexAnalytics employees) to solve in their off-hours. The idea was to come up withpuzzles that make “light” use of math, operations research (OR), probability, logic,computing—any of the quantitative tools that Opexers come equipped with. And thepuzzles should be fun: They should feel like an exciting challenge, not like a job.
Extract from Larry’s acknowledgements:
Hansel González produced all of the illustrations for this book, as well the layout and graphic design, on a very short timeline. His sense of humor and his design style give this book half of its character. I am grateful to him for imbuing the words and math in the puzzles with a stunning visual dimension. His work is on display at www.hanzmade.net.
You can order the book on Amazon here
Online resources here
Made for Opex Analytics: They partner with businesses to solve complex problems with a potent combination of human and artificial intelligence.
Special thanks to Larry, Lindsay and the entire Opex team for all the help, passion, trust and hard work.
Copywriter: Thanh Ngo
The Irish Greyhound Board are once again inviting guests to join them for a night of hospitality, food and entertainment this summer. We launched the IGB Summer Campaign encouraging group parties to “Unleash the Good Times” at the dogs. The radio ads feature two voiceovers taking their frustrations out on their rivals, the office hotshot “Vicky” and the notorious teammate “Trevor” before resolving to book a group night at the dogs before their nemesis beats them to it.
Two forty second radio ads were produced, with two accompanying illustrations of Vicky and Trevor to run on social channels, promoting the group packages for race meetings at greyhound stadiums nationwide.
Cameraman & Video Editor: Andy Sherman
Photographer: Kieran O'Donoghue
Art Director: Hansel Gonzalez
Retoucher: Happy Finish
I was invited to the new "Playing Arts: Special Edition" contest to illustrate Ace of Clubs.
So I came up with this idea inspired by the three nice and famous monkeys that people use in whatsapp as emojis (Mizaru, Kikazaru and Iwarazu) and the CMYK diagram. Everything starts with the definition of "Clubs" which is (or was) an "old weapon" and I thought: "what could be the most powerful weapon of humans?" well, there could be loads of correct or better answers, but in my personal point of view, is wisdom, which these monkeys are originally based on (basically).
Illustration: Mikhail Vyrtev (Russia)
Art Dirección: Hansel Gonzalez
Irish fans are well known by their outstanding supporting to their football national team, so they will follow them even in the worst escenarios, making it very hard to their rivals bacause behind every Irish football player are thousands and thousands of supporting chants.
Retoucher: Josh Dykgraaf
Art Director: Hansel Gonzalez
Stories Meant To Be Felt
A meaningful campaign to invite people to donate Braille books for blind children. We created posters in Braille and took them to schools were these kids could feel the stories we all read.
Caja Mágica Foundation: "Let their hands feel the stories you read" Help us donating books in braille for kids
In Venezuela there are few reading options for blind people, because it’s very hard to find books in Braille. Along with Caja Mágica Foundation, who is dedicated to the caring of children of low income, we decided to motivate and inspire people to donate these special books, promoting lecture in blind kids.
We created posters with classic stories translated to Braille technique and then took them to libraries with a message motivating donation. But we also wanted to go further and we took these posters to special schools were these kids study, so they could feel and know the stories we once read.
Orange: (Meaning) When somebody is stingy.
Blue: (Similar to) Barking dogs never bite.
Red-Violet: (Meaning) When somebody is weak
Light Green: (Similar to) When the going gets tough, the tough get going.
Turquoise: (Similar to) There's no substitute for experience.
Green: (Similar to) Who leans against a good tree, good shade will blanket
Yellow: (Similar to) Even the best hunter lets the hare go.
Raspberry: (Similar to) A bird in the hand is worth two in the bush.
Skateboard becomes art
Leo Burnett Venezuela proposed a challenge to illustrators, designers and artists to take skateboards and give them a new life under a special theme: the icons of our company. Everyone could choose how to recreate the green apple, Leo's Alpha 245 pencil, eyeglasses and stars.
I created my own vision of the office with details that everyone could identify: the late hours, Cannes Festival, iMac's, etc. The illustration is about to enter in this amazing place of possibilities and hard work to reach out for our most important symbol: the stars. A burnetter translating feeling's into items that all Burnetter's could understand.
A journey of self discovery in the great inner world of Burnett.
Representing Venezuela, this cover took part in the local contest of Book Wave Festival in Rio 2013
12 Looks On Magic
We have a dream that leads to the welfare of many children. Thanks to the support of our sponsors and great persons full of magic and love for others, we have achieved that thousands of children who come to Caracas can find in our Ronald McDonald House, a home to regain their health, to sleep, to eat and to follow their medical treatment accompanied by their families, in a comfortably and safely way. Learn more about us, we want you to continue being part of this beautiful cause.
We know that artists make magic so this year we invite you to use it to help the little ones. We make a unique calendar based on a special event where we convened several illustrators and venezuelans designers to know a child of Ronald McDonald House, spend a day with him and then transmit their magic. Each month is devoted to a portrait that reflects the inner world of a child inspired with the stroke of an artist. An double inspiration that shows the value of hope.
Reading Takes You In An Adventure
I wanted to promote reading in my thesis project “Between Words”. With a intensive papercut work i recreated the felling of submerging in classic tales such as:
Twenty Thousand Leagues Under The Sea,
Tales Of Edgar Allan Poe, and
War Of The Worlds.